THE IMPACT OF MANPOWER TRAINING AND DEVELOPMENT ON PURCHASING PERSONNEL IN THE MANUFACTURING INDUSTRY

Affordable final project material @ Project Gist International http://projectgist.com.ng

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THE EFFECT OF MARKETING RESEARCH IN PRODUCT PLANNING PROCESS

ABSTRACT   This project work is designed to enlighten firms who have not yet understood this very well and those who are still ignorant of this fact that marketing research is inevitable in product planning process, if a firm will succeed, survive and grow in this competitive environment and in this era of marketing concept. This entire project is logically arranged in five chapters one contains the introduction of the company, statement of problem, objectives of the study, research question, research hypothesis, significance of the study and definition of terms, chapter two contains the literature…

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