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ABSTRACT

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The title of this research is influence of tv reality show, big brother naija 2019 on the social life of undergraduates of imo state university. The main objective of this study is examine the influence of TV reality show, big brother naija 2019 on the social life of undergraduates of imo state university. Other objective are: to study viewing pattern of imo state university student of big brother naija regarding reality programmes and reasons of viewing reality shows, to assess the influence of big brother naija reality shows on social life of undergraduates of imo state university. And to examine the increased exposure to reality television shows big brother naijaincreases the level of promiscuity a students experiences in her life.The scope of this study is centered on the influence of tv reality show, big brother naija 2019 on the social life of undergraduates of imo state university.With the use of simple random sampling techniques from the population of 300student, the researcher selected 171 student.

CHAPTER ONE

INTRODUCTION

1.1 Background of the Study
Big Brother Naija, formerly known as Big Brother Nigeria, is a Nigerian reality competition television series, based on the Big Brother television franchise, in which 12 to 14 contestants live in an isolated house and compete for a large cash prize worth $58,252.43 equivalent to 21,000,000 Nigerian Naira at the end of the show by avoiding being evicted from the house by viewers. The first season of the show first aired on DStv Channel 37 from March 5 to June 4, 2006. The voting results were verified by the auditing company of Alexander-Forbes. A second season of the series premiered on January 22, 2017, and a third season debuted on January 28, 2018.
Reality television has been defined in a number of ways(Patrick Ferrucci1, 2014). Simply described the conceptas any programming based in reality, most reality televisionscholars have determined that this definition is toosimplistic
Definitions of the genre may vary slightly, but almost allscholars agree with Murray and Ouellette (2009), whodefined reality television as programming that utilizes nonfactors to portray themselves in either organic or plannedactivities that put them under constant surveillance. Barton(2009) wrote that while an exact definition may be difficultto ascertain, the impact of reality television “is nothing shortof phenomenal” (p. 460).
Research has employed uses and gratifications theory toexamine why people view reality television programming,finding that people receive tangible and intangible benefitsfrom the genre.
Similarly, Hall (2009) establishedthat the more “real” viewers thought a show was, the moreattention they paid to it and the more they thought about thesituations depicted.
Reality programming has many subgenres that often featurevery different formats, characteristics, and productionvalues. However, most research does not take these differencesinto account (Barton, 2009). For example, Barton (2009) found that people watch competition-based realitytelevision for very different reasons from other types of realitytelevision. However, Barton did not identify the other subgenres of reality television.
Murray and Ouellette (2009) arguedthat reality television has become one of the most popularforms of entertainment in the United States due to its inexpensive production costs and the ability of editors to highlight real and manufactured drama and comedy easily. Sincethe debut of Survivor in the summer of 2000, reality televisionhas become a staple of both networks and cable channels (Baruh, 2010).
At the same time that reality television embarked on ajourney up the Nielsen charts, SNS, especially Facebook,became common destinations for Internet users. Ellison andboyd (2013) define SNS asa networked communication platform in which participants 1)have uniquely identifiable profiles that consist of user-suppliedcontent, content provided by other users, and/or system-provided data; 2) can publicly articulate connections that can be viewedand traversed by others; and 3) can consume, produce, and/orinteract with streams of user-generated content provided bytheir connections on the site. (p. 158)
Of those SNS, Facebook currently has more than 1 billionusers worldwide, which is by far the most among all (Fowler,2012). In fact, Facebook currently has more users today thanthe entire Internet did as recently as late 2004 (Pingdom,2012). More than 30 billion pieces of information in the formof posts, photos, and links are shared monthly on Facebook(Pingdom, 2011).
Scholars have examined how a person’s individual traitspredict Facebook use (e.g., Quan-Haase&Young, 2010; Ross et al., 2009).

1.2 Statement of the Study
The problem associated with most reality show big brother naija and other reality shows in the process of influence the social life of the youth by causing immorality, promiscuity, indispliciple, indecent dressing etc. in the life of undergraduate student.
1.3 Objectives of the Study
The main objective of this study is examine the influence of TV reality show, big brother naija 2019 on the social life of undergraduates of imo state university. Other objective are:
1. To study viewing pattern of imo state university student of big brother naijaregarding reality programmes and reasons ofviewing reality shows.
2. To assess the influence of big brother naijareality shows on social life of undergraduates of imo state university.
3. To examine the increased exposure to reality television shows big brother naijaincreases the level of promiscuity a students experiences in her life.
1.4 Research Questions
The research questions for this study are:
1. What is reality shows?
2. Did Big brother Naija reality shows influence the social life of undergraduate student of imo state university?
3. Did reality television shows big brother naijaincreases the level of promiscuity a students experiences in his/her life?

1.5 Research Hypothesis
The research hypothesis for this research work are:
Ho1: Big brother Naija reality shows do not have negative influence on the social life of undergraduate student of imo state university.
H11: Big brother Naija reality shows have negative influence on the social life of undergraduate student of imo state university.
Ho2: Big brother Naija do not increases the level of promiscuity a students experiences in his/her life.
H12:Big brother Naijaincreases the level of promiscuity a students experiences in his/her life.
1.6 Significance of the Study
The following are the significance of this study:
1. The findings from this study will educate undergraduate on how reality shows like big brother naija can increases the level of promiscuity as a students and know how to avoid it.
2. This research will be a contribution to the body of literature in the area of the effect of personality trait on student’s academic performance, thereby constituting the empirical literature for future research in the subject area.

1.7 Scope/Delimitation of the Study
The scope of this study is centered on the influence of tv reality show, big brother naija 2019 on the social life of undergraduates of imo state university.
1.8 Assumptions
This research work is meant to examine the influence of tv reality shows big brother naija 2019 on the social life of undergraduate student of Imo state university. To checkincreased exposure to reality television shows big brother naijaincreases the level of promiscuity a students experiences in his/her life.
1.9 Limitation of the Study
Theresearchworkislimitedtomass media in cultural promotion.Themainconstraintoftheresearchisdividedintothefollowing parts.
a) Timeconstraints-duetotheshorttimegivenforthestudy,the researchercouldnotgetalltherequiredinformationneededforthe study.
b) Finance-asaresultofmoneyconstrainttheresearcherhadnot enoughmoneytocarryoutthestudybeyondthelevel.The researchercouldnotvisitplaceswherenecessaryinformation relevantto thestudycouldbeobtained.
c) Attitudeofrespondents–someoftherespondentswereunwillingto cooperatewiththeresearcherbecausetheyfelt,theyhavenothing tobenefitfromthestudybothfinanciallyandotherwise.Besides theywereafraidoflosingtheirjobs,ifallinformationneededare releasedto theresearcher

1.10 Conceptual and Operational Definition of the Study
Reality TV Show: is a genre of television programming that documents purportedly unscripted real-life situations, often starring unknown individuals rather than professional actors. Reality television came to prominence in the late 1990s and the early 2000s with the global successes of the series Survivor, Idols, and Big Brother, all of which became global franchises.
TV: Television (TV), sometimes shortened to tele or telly, is a telecommunication medium used for transmitting moving images in monochrome (black and white), or in color, and in two or three dimensions and sound. The term can refer to a television set, a television program (“TV show”), or the medium of television transmission. Television is a mass medium for advertising, entertainment and news.
Big Brother Naija:Big Brother Naija, formerly known as Big Brother Nigeria, is a Nigerian reality competition television series, based on the Big Brother television franchise, in which 12 to 14 contestants live in an isolated house and compete for a large cash prize worth $58,252.43 equivalent to 21,000,000 Nigerian Naira at the end of the show by avoiding being evicted from the house by viewers.
Promiscuity: Promiscuity tends to be frowned upon by many societies, expecting most members to have committed, long-term relationships with single partners.
Most societies have historically been more critical of women’s promiscuity than of heterosexual men’s. Among women, as well as men, inclination for sex outside committed relationships is correlated with a high libido, but social and cultural factors have also been observed to influence sexual behavior and opinion.

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