Effects of advertising in marketing 7up soft drint in Nigeria

Price: 2000 Naira CHAPTER ONE INTRODUCTION   The need to study this topic, the effects of advertising in the marketing of 7up soft drink in Nigeria is very vital to identify the impact advertising has on sales volume, especially the sales volume of 7up bottling company Plc, a company in Nigeria which has a competitive market environment. In the early 1960s the economy of Nigeria was dominated by few well-known companies and competitive economy then was more or less perfect. Advertising was therefore focused on top management and in effect different kind of products were…

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AN EVALUATION OF THE IMPACT OF ADVERTISING ON CONSUMER BEHAVIOUR

Price: 2000 Naira ABSTRACT   This is a research work carried out to evaluate the impact of advertising on consumer behavior with particular reference to De-united Foods Industries Ltd, makers of Indomie noodles. Data for the research were collected through primary and secondary sources. The collected data were analyzed in tables and simple percentages, while the hypotheses were tested using the chi square technique. Given three hypotheses as stated in chapter one, these hypotheses were tested critically in chapter four to reveal the authenticity of responses by the respondents to the research questions. In the…

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ASSESSMENT OF THE IMPACT OF MARKETING RESEARCH ON NEW PRODUCT DEVELOPMENT

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THE EFFECT OF MARKETING RESEARCH IN PRODUCT PLANNING PROCESS

ABSTRACT   This project work is designed to enlighten firms who have not yet understood this very well and those who are still ignorant of this fact that marketing research is inevitable in product planning process, if a firm will succeed, survive and grow in this competitive environment and in this era of marketing concept. This entire project is logically arranged in five chapters one contains the introduction of the company, statement of problem, objectives of the study, research question, research hypothesis, significance of the study and definition of terms, chapter two contains the literature…

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THE IMPACT OF SALES PROMOTION ON ORGANIZATIONAL PERFORMANCE

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PRODUCT MARKETING A STRATEGIC STEP FOR LIBRARIES IN THE INFORMATION AGE

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PRODUCT DIFFERENTIATION AS A COMPETITIVE TOOL IN THE MARKETING OF SOFT DRINK

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THE IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUCE

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ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT

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