This work is aimed at examining the roles of NTA in economic development. It also looked at some of the problems that confront the mass media in carrying out these tasks of Nigerian economic development. The researcher adopted survey method with questionnaire distributed to the respondents. A total of 180 respondents were collected, analyzed and interpreted. Two hypotheses were tested and analyzed using simple percentages and chi-square. The result of the study shows that NTA plays great roles in economic development in Coal Camp Community. There was also a glaring indication that people have less access to watch and equally not equipped enough technologically. This could also account to the low attention being given to the communication by development planners in Nigeria.
1.1 Background of the Study
NTA Enugu is the focus of this study and it comprises television. The sophistication of these media of communication distinguished it as wonders to communication.
NTA is an institution used for simultaneous transmission of information to a wide and divergent audience. Although different media types, yet they represent the attempt of man to relate to and interact with other men. It is clear to note that communication has been enhanced nationally and internationally with the use of modern technology. Aniabona (2005) in his contribution to the impact of broadcasting in a developing context has this to say about broadcasting. “Broadcast media are powerful and effective instruments for achieving national goals such as wide spread education for both children and adults in other to realize the set down objectives in economic growth, healthcare, political and social awareness, political stability, self-reliance and national identity among other things.”
NTA is aimed at presenting programmes like news, drama, interviews, health and family planning, religious programmes and agricultural programmes.
What we say NTA is an instrument through which information are conveyed to a divergent audience, the electronic media concludes the radio, television and cinema. Our focus is on the television, as the first source to which people time to for the latest development in time of war or crises.
Nigeria television authority Enugu (NTA) shares in the responsibility of educating, informing, entertaining, persuading and advertising. It operates on both private and commercial operations and it is rated high by its audience, for its request and information packaged including educational programmes. The station studies hard in various ways to assent themselves. It delivers its audience on music while others are on discussions on special political economic education, social cultural and religious issues; NTA goes for the audience which hasahs the purchasing power. NTA Enugu in its impact in economic development undertake advertisement, sponsored programmes, public service announcement to enhance its finished based and educational programmes are devised in its impacts to promote products and enhance the training of professionals and thereby contribute effectively in the economic development of Nigeria.
1.2 Statement of Research Problem
As stated earlier, the impact of the broadcast media especially television is enormous despite the problems facing them in discharging their responsibilities. One thing certain is that television helps in economic development due to its easy reach and penetration to diverse and scattered audience, the literacy level not withstanding. But of all these impacts and contributions to the economic development of Nigeria, there are still cases of poor funding and poor management of the broadcast media especially television.
Thus, the researcher investigated the impact of Nigeria Television Authority (NTA) Enugu in the economic development of Coal Camp Community of Enugu South Local Government area of Enugu State.
1.3 Objectives of the Study
The objectives of the study were:
1. To find out if NTA has been of help to Coal Camp development.
2. To find out how NTA has faired in the economic development of Nigeria, through its duty of information dissemination.
3. To find out if NTA has helped in creating impact towards the economic development of Coal camp community.
4. Creating awareness on the development of Coal Camp Community through some of its educational programmes.
1.4 Research Questions
1. To what extent has NTA been of help to Coal Camp Community‟s development?
2. To what extent has NTA faired in the economic development of Nigeria, through its duty of information dissemination?
3. To what extent does NTA help in creating impact towards the economic development of Coal Camp Community?
4. What awareness does NTA create on the development of Coal Camp Community through some of its educational programmes?
1.5 Research Hypotheses
The following research questions were relevant to this study
H1. Nigeria Television Authority Enugu (NTA) has been of help to Coal Camp
Ho: Nigeria Television Authority Enugu (NTA) has not been of help to Coal Camp Community.
H2: Nigeria Television authority Enugu (NTA) has been creating awareness on the development of Coal Camp Community through some of its educational programmes.
Ho: Nigeria Television Authority Enugu (NTA) has not created awareness on the development of Coal Camp Community through some of its educational programmes.
1.6 Significance of The Study
Television as a medium of information has been recognized as the most useful media, which its message cuts across the barriers of literacy.
Television is the true mass media in the third world because it really reaches the masses. In Nigeria for example, the use of television as a source of information is truly widespread even among rural dwellers who make up the majority of the country‟s population.
The focus of this study based on term and parameters defined by the researcher was to find out how NTA Enugu has faired in the economic development of Coal Camp Community of Enugu State through its duty of information dissemination.
It would also be pertinent to point out that this study will benefit both government and NTA. It will also be very relevant to researchers and of course, the people residing at Coal Camp.
1.7 Scope of the Study
This study covered NTA Enugu for the period of time extending from means that the study spanned through five months.
1.8 Definition of Terms
The following definition of this study
This is defined as a medium through which information a re passed to a large audience either by television, radio, film and cinema. Television and ratio media pass information from the studio which goes through the transmitter then to the television or radio of the audience.
Influence is defined as an element believed to determine some one‟s character or individual tendencies or the ability to change the development of fluctuating things such as behaviours.
Television is a system of transmitting and reviewing of images over a great distance which means seeing at a distance, it contains both sound and visuals.
This is a wholistic act embracing and ongoing, phenomenon, the manifestation of which is measured by the level of positive socio-cultural, geo- political economic, educational and religious transformation of a people or nation. Nigeria Television Authority (Nta)
Nigeria television authority is a federal owned television station which has its locations all over the 36 states in Nigeria. This particular study is on the NTA located in Enugu, it is federal owned and which its broadcast is in Enugu State as whole and other neighbouring states as well. NTA educates, entertains and informs the people of these States.
1.9 Limitation of the Study
This study which by its term has every segment of the society to study ranging from the local, state, to the national level vis-à-vis, the roles of NTA in shaping, licensing and moderating their social, economic, political and cultural fortunes. They study should have covered every segment from rural to the national level. But because of some glancing factors, the researcher had to narrow his investigative efforts within Enugu metropolis.
Time availability to the researcher was grossly inadequate as the researcher has to attend lectures, among others. Again the study has a time frame within which it must be completed; therefore efforts were geared towards achieving these goals.
Also, lack of fund made it difficult for the respects to impact of NTA effects on their overall well-being and economic development.