Influence of the social media in the promotion of education in Nigeria
May 8, 2019
Impact of Social Media on Students’ Academic Performance
May 8, 2019

Price: 2000 Naira (BSC, MSC)



1.0 Introduction
The internet is a global system of interconnected computers that uses the standard
internet protocol suite (TCPT/IP) to serve billions of users worldwide (Wikipedia, 2011).
Castells, (1996) it is a network of millions of private, public, academic, business, and
government computer networks linked by a broad array of electronic and optical
networking technologies. Castells, (2001) defines the internet as a worldwide
interconnection of computers and computer networks that facilitates the sharing and
exchange of information among users. This enables communication over great distances.
1.1 Background of the Study
Wikipedia, (2011) explains that the internet carries a vast range of information resources
and services to support traditional communication media including telephone, cinema
and redefined by the internet, giving birth to new services such as voice over internet
protocol (VOIP). According to the Wikipedia, (2011) newspapers, books and other print
media are adapting to website technology or are reshaped into blogging and web feeds.
The internet has enabled or accelerated new forms of human interactions through instant
messaging and social networking. According to Cheong and Morrison, (2008), the internet
is allowing greater flexibility in working hours and locations, especially with the speedy
connections and web applications. Also, the internet can now be accessed almost
anywhere by numerous means especially through mobile internet devices, mobile
phones, data cards, handheld game consoles and cellular routers which allow users to
connect to the internet from anywhere there is a network supporting that device’s
technology (Goldsborough, 2009). A study (Goldsborough, 2008) indicates an increasing
stage in social network usage. This increase is considered as another important change of
the world’s information history. Students were mainly considered the first group users of social networks, and most white- collar professionals now also use them (Kim, 2008). The
Wikipedia (2011) narrates that the internet has enabled entirely new forms of social
interaction, activities, and communication, thanks to its basic features such as wide
spread us ability and access. There are many social networking sites, such as Facebook,
Twitter, MySpace, Hi5, Nimbus, 2go, Blackberry chat (BBM), Xanga, Yahoo and Bebo has
created new ways to socialize and interact.
According to Rehmeyer, (2007) However, the internet has achieved new relevance as a
political tool, leading to internet censorship by some states. This is however rare, the
presidential campaign of Howard Dean in 2004 in the United States was notable for its
success in soliciting donation via the internet (Rehmeyer, 2007). Social networking
websites have expanded rapidly over the last few years and have created new and varied
channels of communication via internet, whether through personal computer or mobile
phones. Many people are now members of social networking websites. It has been shown
that with technology advances and the growth of digital media usage, advertisers are
seeking new ways to reach consumers. Advertisers spend over N304 billion on social
media advertising (marketer, 2009). Predictions indicates that advertisers may be
spending almost 532 billion Naira ($3.5b). It goes to show just how much important this
According to Wikipedia, (2011) the social network site is a social structure made up of
individuals (or organizations) which are connected by one or more specific types of
interdependency, such as friendship, kinship, common interest financial exchange or
relationships of beliefs, knowledge or prestige. However, according to Simmels, (2001)
people have used the idea of “social network” loosely for over a century to connote
complex sets of relationships between members of social systems at all scales, from
interpersonal to international. The type of social network helps determine a network’s
usefulness to its individuals.
1.2 Statement of the Problem
Since the advent of social media sites in the 1990s, it is assumed in some quarters that
the academic performance of students is facing a lot of neglect and challenges. There is a
deviation, distraction and divided attention between social networking activities and their
academic work which is a product of their behavior of the students. It is observed that
students devote more attention to social networks (Facebook, 2go, BBM, Twitter…) than
they do to their studies.
1.3 Purpose of the Study
 To investigate out the various social networking sites the students had access to.
 To find out how often the students within Lagos Metropolis goes online.
 To determine how many hours the students spend in social networking activities
 To ascertain how the use of social media has affected the academic performance
of the students.
1.4 Significance of the Study
The study will help researchers with more information on the Influence of social network
on the student’s academic performance which reflects on the behavior. It will be relevant
in assisting students in understanding the diversity of social network. It will provide
relevance material for students and other researchers undertaking similar research.
1.5 Research Question
1. What social networking sites do the students within Lagos Metropolis access to?
2. How often do the students within Lagos Metropolis go online?
3. How many hours do the students spend on social networking activities?
4. How has the use of social media affected the academic performance of the
students within Lagos Metropolis?
1.7 Null Hypothesis
1. There is no significant relationship between social networking and career choices.
2. There is no significant relationship between social networking and violent
3. There is no significant relationship between social networking and student’s mode
of dressing
4. There is no significant relationship between social networking and student
academic performance.
5. There is no significant difference in the academic performance of students who are
exposed to social networking and those who are not.
1.8 Scope of the Study
The essence of this research work is to primarily study the effect of social network on the
academic performance of students. The research intends to focus on students within the
Lagos Metropolis, Surulere axis in specifics for easy analysis of data. This will reduce cost
and avoid complexity that may arise as a result of having a very large population. But since
in most cases the characteristics of students are generally similar, the research findings
would be generalized to include all students within Lagos metropolis.
1.9 Definition of Terms
The following are key terms used in the Research Work:
1. Social Media- They are forms of electronic communication which facilitate interactive
base on certain interests. Social media include web and mobile technology. Kaplan and
Helen (2010) defined Social Media as a group of internet based application that allows
the creation and exchange of user generated content.
2. Social Networking Sites – A website where people put information about them and
can send to others.
3. Social Networking – The use of internet to make information about yourself available
to other people especially people you share an interest with to send messages to them.
4. Media – Are all those media technologies that are intended to reach a large audience
by mass communication. “They are messages communicated through a mass medium to
a number of people” (Bittner, 1980, p.10).
5. Academic – It is concerned with Studying from books as opposed by a practical work.
6. Students – Someone who is Studying at a University or School. Someone who is very
interested in a particular subject.
7. Computer – A computer is a machine that receives or stores or process data quickly
according to a stored program.

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