Social Media sites have changed the way people interact and communicate. Most students who are members to these online networking sites spend numerous hours on these sites at the expense of study time. This research project looked at the impact of online social networking sites on education promotion and academic performance among schools in Delta State, Nigeria. The study focused on two respondents i.e. students, and teachers and used questionnaire and interviews as tools of study. The findings of this study shed insight on how students use online social networking sites, the time spent and the kind of information sought. The study also provides recommendations on how online networking can be used in order to improve academic purposes.
1.1 Background of the Study The world is today celebrating the improvements in communication technology which has broadenedthe scope of communication through Information and Communication Technologies (ICTs). Social network is a social structure made up of individuals or organisations called “nodes”, which aretied (connected) by one or more specific types of interdependency, such as friendship, kinship, common interest,financial exchange, dislike, sexual relationships or relationships of beliefs, knowledge or prestige (Adeboye,2012, cited in Asemah and Edegoh,2012). Social media can take many different forms – Internet forums, weblogs, social blogs, micro blogging, wikis, podcasts, pictures, video, rating and social bookmarking. Many of these social media services can be integrated via social network aggregation platforms like Myblog, Plax blogs, vlogs wallposting, e-mails, Instant Messaging, and music-sharing among others. What this means is that the teachers will become facilitators of the learning process, by directing students to the appropriate resources, tasks and learning outcomes (Sanusi, Adelabu and Okunade, 2014). The expansion in technology has also affected internet software, thus leading to chatting sites known bythe name “social media”. With social networking sites, one can send and receive messages almost immediately. However, lack of regulation of the internet has led to its excessive use. It is a common sight to see a youth chatting in sensitive and highly organised places like church,mosque and lecture venues. Some are so carried away that even as they are walking along the high way, theykeep chatting. The manufacturing and distribution of equally sophisticated cellular phones has complicated thesituation, as youths no longer need to visit a cybercafé before they send and receive messages. Attention hasbeen shifted from visible to invisible friends, while important ventures like study and writing are affected in theprocess. This phenomenon has become a source of worry to many who believe in knowledge and skillacquisition. The emergence of social media as a result of advancement in technology and expansion in internetsoftware has raised eye brows among academics on its (social media) impacts on studies. Students at all levels oflearning now have divided attention to studies, as a result of available opportunities to be harnessed from socialmedia. Social media has become one of most important communication means in recent times. However, social networking exist so as to provide communication among people regardless of the distance, making it open to people easily share information, files and pictures and videos, create blogs and send messages and conduct real-time conversations. These systems are referred to as social, simply because they allow communication with buddies and coworkers so easily and effectively. Social forums are way of communication directly with other people socially and in media. They are playing a large and influential role decision-making in the occasions from the global world economically, politically, socially and educationally. The driving factors for adoption of social media are the progressively ubiquitous access, convenience, functionality, and flexibility of social technologies (Brown, 2010 and Schroeder, Minocha and Schneider, 2010). It has been contended that, poor greater education, social technologies supports social constructivist techniques to learning, they potentially have to improve students’ construction of understanding and promote student interaction (Schroeder, Minocha and Schneider, 2010). An additional benefit of social technologies provided on the internet is that they are frequently free or require marginal investment, eliminating a potential barrier to adoption (Brown, 2010). Social media comprises of activities that involve socializing and networking online through words, pictures and videos. Social media is redefining how we relate to each other as humans and how we as humans relate to the organizations that serve us. It is about dialog –two way discussions bringing people together to discover and share information. Thus, this study seek investigates theinfluence of the social media in the promotion of education in Nigeria. A case study of undergraduate students of Imo State University. 1.2 State of the Research Problem The emergence of social media as a result of advancement in technology and expansion in concern internet software has raised amongst scholars on its (social media) impacts on studies. Students at all levels of learning now have divided attention to studies, as a result of available opportunities to be harnessed from social media. It is a common sight to see a youth chatting in sensitive and highly organised places like church, mosque and classroom. Some are so carried away that even as they are walking along the high way, they keep chatting. The manufacturing and distribution of equally sophisticated cellular phones has complicated the situation, as students no longer need to visit a cybercafé before they send and receive messages. These students become distracted because of the amount of time and attention being devoted to these social networking. Often times, they are observed using their mobile phones to communicate and do other social activities even during school hours when they are expected to be engaged in meaningful activities. Attention has been shifted from visible to invisible friends, while important ventures like study, learning and writing are affected in the process. This phenomenon has become a source of worry to many who believe in knowledge and skill acquisition. There seems to be noticeable swift deviation, distraction and divided attention between social networking activities and academic work of some students. Thus, this study seek investigates theinfluence of the social media in the promotion of education in Nigeria. A case study of undergraduate students of Imo State University. 1.3 Objectives of the Study The general objective of this study was to find out the Influence of the social media in the promotion of education in Nigeria. The specific objectives of the study will be to: i. Examine social media on academic performance of undergraduate student of Imo State University; ii. Determine the level of exposure of students to social media network. iii. Ascertain the influence social media exposure on education promotion and academic performance; 1.4 Research Questions i. How do social media enhance academic performance of undergraduate student of Imo State University? ii. Wat is the level of exposure of student to social media network? iii. What are the influence social media exposure on education promotion and academic performance? 1.5 Research Hypotheses The above research questions stem from the following hypotheses: Hypothesis I HO1: There is no significant relationship between the use of social media and student’s performance in Imo State University. Hypothesis II H02: There is no significance influence of social media exposure and promotion of education. 1.6 Significance of the Study It is hoped that the outcome of this study will provide information for parents, educators and school administrators to reflect upon various factors that help students in achieving their academic goals. In so doing, they can investigate the possibility of introducing those factors to their school, which may consequently lead to enhancing students’ educational outcomes in school through the use of social media. This study will also be significant because the findings will stimulate parents, school managers, teachers, students and the society’s awareness on the importance of social media. The findings of the study will also assist school administrators and curriculum planners to develop strategies that would reduce negative effects of social media on academic achievement of students in primary schools. The study could also help to inform school administrators of the area which need to be emphasized on at various seminars and workshops, which will, in turn help teachers in classroom settings and increase students’ learnability through the adoption of social media in their teaching-learning process. It will also enable the society to offer useful advice to learners, teachers and curriculum experts on the effect of availability and effective use of social media in primary schools. Finally, the findings of the study will act as a reference point to other interested scholars interested in this area of research. 1.7 Scope of the Study 1.7.1 Thematic Scope This study will focus mainly on influence of the social media in the promotion of education in Nigeria. This study will examine how to employ social media to enhance academic performance of pupils, the benefits obtained from using the social media and determine level of exposure of students to social media network. 1.7.2 Geographical Scope This study will covered the population of undergraduate student of Imo state university. The Imo State University (IMSU) in Owerri, Imo State, Nigeria was established in 1981 through law No. 4 passed by the Imo State House of Assembly. The university admitted the first intake of 392 pioneer students on 23 October 1981. After the creation of Abia State in 1991, the Uturu campus of the university became the Abia State University. Imo State University is a fully functional university. Most of the programmes of the university have obtained full accreditation from National Universities Commission of Nigeria. 1.8 Limitation of the Study This study will be limited to undergraduate student of Imo State University in Imo State because of the following: firstly, the time frame within which this study is expected to be completed, secondly, the researcher’s financial constraint to adequately cover the expenses for more research, and thirdly, the policy of certain respondents’ schools to furnish sufficient information needed for this study. 1.9 Operational Definition of the Terms The following are key terms used in the Research Work: 1. Social Media- are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. 2. Social Networking Sites – A website where people put information about them and can send to others. 3. Social Networking – The use of internet to make information about yourself available to other people especially people you share an interest with to send messages to them. 4. Media – Are all those media technologies that are intended to reach a large audience by mass communication. “They are messages communicated through a mass medium to a number of people”. 5. Academic –is used to describe work, or a school, college, or university that places emphasis on studying and reasoning rather than on practical or technical skills. 6. Students – Someone who is Studying at a University or School. Someone who is very interested in a particular subject.Get Complete Materials