An Evaluation of the display of Corporate Social Responsibility by MTN Telecommunication Company in Nigeria


Price: 2000 Naira (BSC, MSC)




1.1 Background of the Study
Since the approach of portable media transmission into Nigeria emerging from deregulation and advancement of the economy in 2001, the Global System for Mobile Communication (GSM) industry have been liable for the work of a large number of Nigerian residents, either as merchants or retailers of GSM telephones, energize card venders or GSM telephone repairers. This segment has in no mean manner help the nation’s economy.

As the most dynamic part in the Nigeria, the corporate social duty job anticipated from the administrators can’t be over-accentuated. As indicated by Altschuller and Smith (2011), partners anticipate that organizations should deal with the social and natural effects of their activities. In light of these fomentations, numerous associations have received corporate social obligation (CSR) programs. A large number of such projects are not incorporated into the association’s activities yet are just taken as generous signals, open detailing through paper and TV media in order to give the thought that they are rehearsing CSR. Occassionally, some apply ecological and work gauges that suit them to fulfill essential necessities of the rules that everyone must follow.

Given the effect of the GSM coming into Nigeria, the wide worthiness of this method of correspondence, the job it plays in the Nigerian economy, CSR should be paid attention to by the portable correspondence specialist co-ops. It ought not need to be constrained on associations neither by the law, governments, social liberties bunches nor by the networks. Onwuegbuchi (2009) affirmed that “CSR is the intentional incorporation of open enthusiasm into corporate dynamic and the respecting of a triple primary concern of individuals, planet and benefit”. At the end of the day, CSR strategy involves self-guideline, adherence to rules and guidelines, moral gauges, ecological obligation and maintainability, purchasers’ fulfillment, worker government assistance, networks and partners benefits.

Numerous associations in Nigeria are driven by the need to make an ever increasing number of benefits to the impediment of the considerable number of partners. Some don’t sufficiently react to the necessities of host networks, representatives’ government assistance (modest work regularly liked), ecological assurance and network improvement. Examination has demonstrated that CSR can build benefit, maintainability, respectability and notoriety of any business that remembers it for its strategy. Nkanga (2007) set that CSR includes the dedication appeared by organizations to add to the monetary improvement of a nearby network and the general public on the loose. The appropriation of CSR strategy ought not be driven or spurred by expanded benefit. Or maybe, offering back to the general public that provided for the business initially ought to be the inspiring element. It is a typical practice by Nigerian associations to put as one of their statements of purpose the arrangement of corporate social duty. The associations more likely than not understood that expressing CSR as one of their statements of purpose hold extraordinary intrigue to the partners. Thus, there is an expanding mindfulness and acknowledgment concurred CSR by companies. A few pundits as indicated by Carpenter, et al.,(2010) have contended that CSR as executed by certain associations is negligible shallow window-dressing. It is broadly accepted by numerous that CSR endeavors are negligible crusades by associations to advance corporate brands. Numerous Nigerians are oblivious of CSR; thus, at whatever point an association accomplishes something ‘as far as anyone knows huge’ for the general public, such an organization and its administration are praised for being mindful and magnanimous.

This examination consequently researches, surveys and assessment of the presentation of Corporate Social Responsibility by MTN Telecommunication Company in Nigeria. In particular, the examination assesses the components impacting CSR selection. It likewise decides the effect of telecoms industry on nature in which they work.

1.2 Statement of the Problem
A lot of firms working in Nigeria are progressively worried on how they can make increasingly more benefit regardless of whether this will be accomplished at the impairment everything being equal. Natural security, network advancement and requirements of host networks are once in a while diverted even disregarded. Given the effect of the coming of GSM into the Nigerian market, the wide worthiness of this method of correspondence, the job it plays in the Nigerian economy, csr should be paid attention to by the versatile communication specialist co-ops. Numerous organizations and partners see social obligation in an unexpected way. To some it ought to be done dependent on one’s volition, while to others it is a commitment, to one more it is a response or responsiveness. All these varying perspectives set up comprise consequently an obstruction in the appreciation of csr and the commitments its projects have made in engaging host networks. While a few partners are of the assessment that csr projects of firms in the Nigerian versatile telecom industry have gone far to encouraging the advancement of lives of host networks, others opine that organizations in this industry have not satisfied hope in completing different CSR ventures that will enable host networks. This situation, the specialist examined and basically assessed so as to find out how much csr projects or activities of this industry have engaged networks in Nigeria.

1.3 Aim and Objective of the Study
The main aim of this study is to evaluation of the display of Corporate Social Responsibility by MTN Telecommunication Company in Nigeria. This study sought to achieve the following objectives:
(i.) To examine how the health csr projects of selected mobile telecom firms have impacted members of host communities
(ii.) To critically evaluate how the economic empowerment csr programmes of selected mobile telecom firms have empowered members of host communities
(iii.) To determine to what extent have the educational csr programmes of selected mobile telecom firms have transformed the lives of members of host communities
(iv.) To determine the level of involvement of selected firms in the mobile telecom industry on issues bordering on national development

1.4 Research Question
The researcher found answers to the following questions in the cause of this research;
(i.) How have the health csr projects of selected mobile telecom firms impacted members of host communities?
(ii.) To what extent have the economic empowerment csr programmes of selected mobile firms empowered members of host communities?
(iii.) Have the educational csr programmes of selected mobile telecom firms transformed the lives of members of host communities?
(iv.) Are selected firms in the Nigerian mobile telecom industry involved in issues of national development?

1.5 Research Hypothesis
The researcher formulated the following null hypotheses, Viz:
H0: Health csr projects of selected mobile telecom firms have not impacted members of host communities
H02: The economic empowerment csr programmes of selected firms have not empowered members of host communities
H03: The lives of members of host communities have not been transformed by the educational csr programmes of selected mobile telecom firms

1.6 Scope and limitation of study
The investigation included the effect of csr of business on communities strengthening. An investigation of chose firms in the Nigerian versatile telecom industry was utilized as the examination zone. The chose firms is MTN Nigeria.

The researcher had the accompanying difficulties:

(i) Time imperative to viably carryout this examination. The period took into consideration this investigation was not adequate in any case the scientist expanded the specified time and had the option to finish up the exploration before the cutoff time.

(ii) Non-access to some crucial report containing organization’s or firm subtleties on csr programs. The analyst couldn’t get records from the organizations that were contemplated. He depended on what was seen on the web and furthermore crafted by different analysts.

(iii) Inadequate money related assets. The specialist was presented with the test of reserve for financing this work. He defeat this by examining a chose firms in the portable telecom industry and furthermore raised some reserve from loved ones.

(iv) Attitude of respondents. This could be found in the reluctance of certain people to fill the survey the scientist arranged and disseminated. Additionally a few people met were not opening up. This, the scientist had the option to deal with by intently following up respondents and furthermore reserving of uncommon arrangement a few times with certain people.

(v) Natural wonder. This likewise comprised a test in the reason for this work as the period in which the analyst was completed was portrayed by regular and overwhelming precipitation. The analyst had the option to scale through this test by expanding the discontinuous dry time frames or days when completing this work.

1.7 Significance of study
This current examination’s significance included:

(i) The analyst been engaged or outfitted with sound information on how csr activities of firms in the Nigerian versatile telecom industry have enabled have networks.

(ii) The study has additionally given pertinent data to different scientists who are keen on the field of csr of this industry.

(iii) Also, portable telecom firms in the business in Nigeria would have the option to fathom the effect their csr ventures have on have networks in this way fortifying or rectifying their perspectives towards csr seeing that it comes approach to influence their corporate picture or notoriety

1.9 Definition of terms
With the intent of aiding the readers’ understanding, the researcher has defined the following terms used in this work operationally as follows:
Corporate social responsibility-this means that businesses do not solely exist for profit optimization but also to give back to the society in which they operate be sustainable in their practices.
Business-this is an activity aimed at making available goods and services to those who need them at a profit through numerous exchange processes.
Stakeholders-these are those that are affected by a business outfit’s decision. They include employees, customers, creditors, shareholders, community and government.
Host community-this is the locality in which a business functions or carries out her various operations.
Global System for Mobile Communication (GSM) is a technological framework that enable people the world over the interact using wireless mobile electronic devices.
Privatization-this is the process of transfer of ownership of firms or industries from government (publicly owned) to individuals or group of individuals (privately owned).
Community empowerment-this is the process of improving the quality of life of a people or members of a community.
Firm-this is a business outfit that specializes in the production of a given product (goods/services)
Industry-this is the amalgamation of firms that are into similar production line.

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