Impact of the big brother program on the cultural behaviour of Nigerian student

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ABSTRACT

The title of this research is Impact of the big brother program on the cultural behaviour of Nigerian student. The main objective of this study is examine the Impact of the big brother program on the cultural behaviour of Nigerian student. Other objective are: to study viewing pattern of Nigeria student of big brother naija regarding reality programmes and reasons of viewing reality shows, to assess the influence of big brother naija reality shows on cultural behaviour of Nigeria student. And to examine the increased exposure to reality television shows big brother naijaincreases the level of promiscuity a students experiences in her life.The scope of this study is centered on the Impact of the big brother program on the cultural behaviour of Nigerian student. With the use of simple random sampling techniques from the population of 300student, the researcher selected 171 student.

CHAPTER ONE

INTRODUCTION

1.1 Background of the Study

Big Brother Naija, formerly known as Big Brother Nigeria, is a Nigerian reality competition television series, based on the Big Brother television franchise, in which 12 to 14 contestants live in an isolated house and compete for a large cash prize worth $58,252.43 equivalent to 21,000,000 Nigerian Naira at the end of the show by avoiding being evicted from the house by viewers. The first season of the show first aired on DStv Channel 37 from March 5 to June 4, 2006. The voting results were verified by the auditing company of Alexander-Forbes. A second season of the series premiered on January 22, 2017, and a third season debuted on January 28, 2018.

Reality television has been defined in a number of ways (Patrick Ferrucci1, 2014). Simply described the concept as any programming based in reality, most reality television scholars have determined that this definition is too simplistic

Definitions of the genre may vary slightly, but almost all scholars agree with Murray and Ouellette (2009), who defined reality television as programming that utilizes nonfactors to portray themselves in either organic or planned activities that put them under constant surveillance. Barton (2009) wrote that while an exact definition may be difficult to ascertain, the impact of reality television “is nothing short of phenomenal” (p. 460).

Research has employed uses and gratifications theory to examine why people view reality television programming, finding that people receive tangible and intangible benefits from the genre.

Similarly, Hall (2009) established that the more “real” viewers thought a show was, the more attention they paid to it and the more they thought about the situations depicted.

Reality programming has many subgenres that often feature very different formats, characteristics, and production values. However, most research does not take these differences into account (Barton, 2009). For example, Barton (2009) found that people watch competition-based reality television for very different reasons from other types of reality television. However, Barton did not identify the other subgenres of reality television.

Murray and Ouellette (2009) argued that reality television has become one of the most popular forms of entertainment in the United States due to its inexpensive production costs and the ability of editors to highlight real and manufactured drama and comedy easily. Since the debut of Survivor in the summer of 2000, reality television has become a staple of both networks and cable channels (Baruh, 2010).

At the same time that reality television embarked on a journey up the Nielsen charts, SNS, especially Facebook, became common destinations for Internet users. Ellison and boyd (2013) define SNS as a networked communication platform in which participants 1) have uniquely identifiable profiles that consist of user-supplied content, content provided by other users, and/or system-provided data; 2) can publicly articulate connections that can be viewed and traversed by others; and 3) can consume, produce, and/or interact with streams of user-generated content provided by their connections on the site. (p. 158)

Of those SNS, Facebook currently has more than 1 billion users worldwide, which is by far the most among all (Fowler, 2012). In fact, Facebook currently has more users today than the entire Internet did as recently as late 2004 (Pingdom, 2012). More than 30 billion pieces of information in the form of posts, photos, and links are shared monthly on Facebook (Pingdom, 2011).

Scholars have examined how a person’s individual traits predict Facebook use (e.g., Quan-Haase & Young, 2010; Ross et al., 2009).

1.2 Statement of the Study

The problem associated with most reality show big brother naija and other reality shows in the process of impactoncultural behaviour of the youth by causing immorality, promiscuity, indispliciple, indecent dressing etc. in the life of undergraduate student.

1.3 Objectives of the Study

The main objective of this study is examine the Impact of the big brother program on the cultural behaviour of Nigerian student. Other objective are:

1. To study viewing pattern of Nigeria student of big brother naija regarding reality programmes and reasons of viewing reality shows.

2. To assess the influence of big brother naija reality shows on cultural behaviour of Nigeria student.

3. To examine the increased exposure to reality television shows big brother naija increases the level of promiscuity a students experiences in her life.

1.4 Research Questions

The research questions for this study are:

1. What is reality shows?

2. Did Big brother Naija reality shows impact the cultural behaviour of Nigeria student?

3. Did reality television shows big brother naija increases the level of promiscuity a students experiences in his/her life?

1.5 Research Hypothesis

 The research hypothesis for this research work are:

Ho1: Big brother Naija reality shows do not have negative impact on the cultural behaviour of Nigeria student.

H11: Big brother Naija reality shows have negative impact on the cultural behaviour of Nigeria student.

Ho2: Big brother Naija do not increases the level of promiscuity a students experiences in his/her life.

H12: Big brother Naija increases the level of promiscuity a students experiences in his/her life.

1.6 Significance of the Study

The following are the significance of this study:

  1. The findings from this study will educate undergraduate on how reality shows like big brother naija can increases the level of promiscuity as a students and know how to avoid it.
  2. This research will be a contribution to the body of literature in the area of the effect of personality trait on student’s academic performance, thereby constituting the empirical literature for future research in the subject area.

1.7 Scope/Delimitation of the Study

The scope of this study is centered on the Impact of the big brother program on the cultural behaviour of Nigerian student.

1.8 Assumptions

This research work is meant to examine the impact of tv reality shows big brother naija program 2020 on the cultural behaviour of Nigeria student. To check increased exposure to reality television shows big brother naija increases the level of promiscuity a students experiences in his/her life.

1.9 Limitation of the Study

Theresearchworkislimitedtobig brother program on the cultural behaviour.Themainconstraintoftheresearchisdividedintothefollowing parts.

  1. Timeconstraints-duetotheshorttimegivenforthestudy,the researchercouldnotgetalltherequiredinformationneededforthe study.
  2. Finance-asaresultofmoneyconstrainttheresearcherhadnot enoughmoneytocarryoutthestudybeyondthelevel.The researchercouldnotvisitplaceswherenecessaryinformation relevantto thestudycouldbeobtained.
  3. Attitudeofrespondents–someoftherespondentswereunwillingto cooperatewiththeresearcherbecausetheyfelt,theyhavenothing tobenefitfromthestudybothfinanciallyandotherwise.Besides theywereafraidoflosingtheirjobs,ifallinformationneededare releasedto theresearcher

1.10 Conceptual and Operational Definition of the Study

Reality TV Show: is a genre of television programming that documents purportedly unscripted real-life situations, often starring unknown individuals rather than professional actors. Reality television came to prominence in the late 1990s and the early 2000s with the global successes of the series SurvivorIdols, and Big Brother, all of which became global franchises.

TV: Television (TV), sometimes shortened to tele or telly, is a telecommunication medium used for transmitting moving images in monochrome (black and white), or in color, and in two or three dimensions and sound. The term can refer to a television set, a television program (“TV show”), or the medium of television transmission. Television is a mass medium for advertising, entertainment and news.

Big Brother Naija: Big Brother Naija, formerly known as Big Brother Nigeria, is a Nigerian reality competition television series, based on the Big Brother television franchise, in which 12 to 14 contestants live in an isolated house and compete for a large cash prize worth $58,252.43 equivalent to 21,000,000 Nigerian Naira at the end of the show by avoiding being evicted from the house by viewers.

Promiscuity: Promiscuity tends to be frowned upon by many societies, expecting most members to have committed, long-term relationships with single partners.

Most societies have historically been more critical of women’s promiscuity than of heterosexual men’s. Among women, as well as men, inclination for sex outside committed relationships is correlated with a high libido, but social and cultural factors have also been observed to influence sexual behavior and opinion.

Cultural Behavior: Cultural behavior is behavior exhibited by humans (and, some would argue, by other species as well, though to a much lesser degree) that is extrasomatic or extragenetic—in other words, learned

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