Price: 2000 Naira (BSC, MSC)
ABSTRACT
CHAPTER ONE
INTRODUCTION
A destination is a town, city or a place which has one or more attractions for tourists. These attractions may be in the form of scenic sights, culture, leisure activities, shopping rebates, food, and excursion. Those attractions are used to accruing revenues from tourists. A tourist has some pre conceived notions about a destination which he might have heard from his surroundings sources like ads, internet and word of mouth from a friend or family member or may be read in a travel book. A destination image can be positive or negative and is considered an important part of the decision making process of consumers when they consider their destination alternatives. As many of the researcher has explained destination image as is an important determinant (Ritchie, J. and Couch, G. 2000) and also plays an important role in destination selection process (Gunn 1972, LaPage and Cormier, 1977).
In the context of the previously discussed point that there are certain attributes to attract tourists to a destination, EVENTS are the emerging sign of success in the list of these attractions. Events can be defined as a package carried out with a perceived concept, and then customized or modified to achieving the aim of organizing that event. In the new millennium the targeted tourists are attracted.
The key elements of an event can be considered as venue, target audience, media, and event infrastructure. With growing technologies and advertising scenario, events also include media coverage. This is how the event and destination are two different entities but yet serving each other in a manner. Destination gets a wide media coverage as well as advertising. The participants of the events and the attendees of events visit the destination to take part in the event which brings lots of foreign currency to the particular destination to entire nation of the event is huge. Thus an event can be a most powerful way to attract tourists to the destination.
The events may be in the form of MICE (meetings, incentives, convections and exhibitions), sporting event, and cultural event or may be award functions like Oscar etc. This is how word Event tourism came into being. Although, it is newer concept but now widely recognized having a potential significant contribution to local economies. In simple terms, an event acts as an attraction for people from outside the local community to visit the location and spend money on accommodation, food and leisure activities at the destination. Events also help to build an image into the minds of tourists who have never visited the place definitely grabs their attention to the destination through media coverage. The tourists have several options and the first thing comes in the mind is the brand names which emerges out of the level of satisfaction.
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